WHERE STRATEGY
MEETS SOULFUL DESIGN

Todd is a Principal Designer leading brand transformations from strategic positioning to beautifully executed experiences.

Accelerating startup growth and investor engagement with sharp design and leadership.

Designing thoughtful, beautiful experiences to help scaling companies gain a competitive advantage.

Guiding enterprise brands to create world-class experiences that spark innovation and growth.

MY WORK

career summary

Whether consulting independently or driving large-scale transformations through my NYC-based studio, Wolf&Whale, I design work that inspires, empowers, and delivers lasting impact.

Apple

Redesigned and launched a new version of a customer support app, creating an intuitive platform for users to manage devices, troubleshoot, and schedule services. The streamlined design enhances user experience, enabling millions to self-diagnose and resolve issues more efficiently.

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Snack

Served as Principal Designer and Head of Product, collaborating with Mark Cuban and the Snack App Founder to develop a new social content discovery app for the NBA, NFL, and other major leagues.

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Marcus by Goldman Sachs

Led UX for Goldman Sachs’ D2C products—personal loans, savings, financial education, and the ideation of Marcus Invest—driving product-market fit and user-centered design across core experiences. This work contributed to $100B in deposits, reinforcing Goldman's leadership in banking and fintech.

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Down Dog

As Principal Designer, I spearheaded the full-scale redesign of Down Dog’s award-winning yoga, pilates, and HIIT apps, transforming the entire user experience and visual identity. This ambitious project elevated usability, engagement, and visual impact, captivating over 2 million users worldwide.

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Optum Virtual Care

Directed the design system and UI for Optum’s virtual care booking across web and mobile platforms. Created components, data visualizations, and themed UIs to establish Optum’s new design language, enhancing care for 14 million patients and supporting 3,500 daily virtual visits.

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Lantern

Directed UX, branding, and product strategy for Lantern, a groundbreaking arbitration platform reaching millions annually. Led naming workshops, brand positioning, and UX/UI design to craft a brand that “shines a light on corporate wrongdoing,” promoting transparency and engagement.

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Harvard Business Review

Led design direction and UI for a guided educational platform, equipping leaders with soft skills, management, and negotiation tactics. Designed video lessons, accessible content, feedback, rewards, and curated learning paths to boost engagement.

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SharkNinja

Led e-commerce optimization for SharkNinja, redesigning product detail pages (PDP) to enhance user experience and drive conversions. Introduced a ‘build a bundle’ feature, contributing to a significant increase in PDP conversion rates.

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about ME

Where Strategy Meets Soulful Design.

CONNECT

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My journey into design started in economics—because what better way to study human behavior than through supply and demand curves?? But understanding markets wasn’t enough—I wanted to help shape them. That drive, paired with my entrepreneurial instincts and a deep need to build meaningful things, led me into the world of design, product strategy, and branding.
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Over the past 12+ years, I’ve worked hands-on as both a designer and creative director, partnering with enterprise leaders and fast-growing startups to transform complex ideas into profitable, human-centered digital experiences. In 2018, I founded Wolf&Whale to scale this impact. Our team delivers end-to-end design, branding, and content solutions—bringing bold ideas to life through a simple belief: great work lives where strategy meets soulful design.
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Now based in Boston with my wife, Hannah, and our 8-pound Micro-Bernedoodle, Olive (who’s pretty sure she runs the place), I remain most passionate about the intersection of strategic design and organizational transformation. I’m fascinated by how design can catalyze innovation across brand, product, and service ecosystems. I lead with a hands-on approach—from high-level strategy to pixel-level execution—helping organizations align around a clear purpose and reposition for long-term relevance and growth.

CLIENTS

WHat I do

For Startups & Innovators:
Startups have it tough—juggling funding, cracking the product-market fit puzzle, navigating tricky regulations, and convincing those first clients or customers to take a chance. That’s where I step in. I team up with founders to turn promising ideas into standout products, crafting user experiences that not only grab attention but also deliver real value right out of the gate. Whether it’s fintech, healthcare, education, D2C or B2B, I help lay the groundwork for products that investors and stakeholders can’t ignore.

For High-Impact, Enterprise Brands:
‍Fast-growing brands know that scaling isn’t all smooth sailing—it’s keeping up with explosive growth, staying consistent across platforms, and meeting high user expectations. For companies like Apple, Goldman Sachs, Emirates, Optum, and SharkNinja, I've designed experiences that don’t just look great—they work hard. They’re built to drive conversions, flex with growth, and pave the way for their next big move. My approach ensures that as your brand grows, the user experience stays sharp, seamless, and always a step ahead—because growth should feel as good as it looks.

For Agencies & Consultancies:
‍Agencies and consultancies know the challenge: clients want memorable products and digital experiences that go beyond the pitch—they need user experiences that truly resonate. With experience working alongside teams at HUGE, Elephant, G&Co, Fantasy, and BBDO, I bring both hands-on design skills and strategic leadership to help agencies deliver results-driven work.
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Services:

Product UX/UI Design

Design Systems & Guidelines

Creative Direction & Identity Design

Clickable Prototypes & Motion Design

Product Management & Roadmapping

Design Leadership & Recruitment

Design Research & User Testing

CLIENT REVIEWS

"Todd, who is a business-minded designer, thoroughly understood our challenges, our users, and stakeholders. That's difficult to find. We have increased our overall web and mobile traffic, time on site, and number of subscribers, while reducing our bounce and exit rates. Their forward-thinking design gave us a huge leap forward.

Shawn

Founder @Anima

"We started the project with a redesigned concept and a need for a competent designer to carry through the concepts throughout the website. As soon as Todd came on, he was able to bring value. He is able to take digest information so quickly, and execute with detail. Highly recommend!"

Layla

Product Executive @BCG

“Todd is great to work with. Super on top of it. We never had to follow up to get the promised deliverables. It was always clear that the work provided had been really well thought through & they ingested our feedback really well. We were able to move very quickly and seamlessly with them - I can't recommend them enough.

Kat

Head of Operations @ DownDog

beliefs

Ideas bloom in gray areas.

Design shines, but strategy wins.

Org health thrives on transparency.

Reaching simplicity is incredibly complex.

Never launch until you're proud of the work.

WHERE STRATEGY MEETS SOULFUL DESIGN

Whether consulting independently or driving large-scale transformations through my NYC-based studio, Wolf&Whale, I design work that inspires, empowers, and delivers lasting impact.

Where Strategy Meets Soulful Design.

WHERE STRATEGY
MEETS SOULFUL DESIGN